Pho 24 - Vietnamese Noodles

Pho, pronounced “fuh”, is Vietnam’s national dish. Steeped in tradition, heritage, and everyday life, pho is surprisingly younger than most people think. 

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Pho 24 logo is a combination of the name of the restaurant (wordmark) and several graphic elements (icon). The graphic consists of waves and curves that depict the pho noodles and the circle, which is often used to symbolise a bowl.

The overall logo uses negative space and is minimalistic. It is scalable to any size to ensure maximum responsiveness and to effectively communicate its brand’s identity.